Mass Moonwalk at 6pm?

by Claire 26/06/2009 11:07
 
 
Michael Jackson's death last night flooded the Internet.  News came first via gossip website TMZ and then spread unusprisingly to twitter.  At 11.30pm last night least 30% of Tweets involved the topic of Michael Jackson.
 
During this time the TMZ website crashed from the surge of users, as did celebrity gossip site PerezHilton.com and twitter was frequently over capacity, struggling to fully load profile style sheets.

Social media trumped traditional print media with many early editions of newspapers missing the headline, such as the Independent, The Guardian, the Daily Mail, The Daily Telegraph and Metro.


A topical satirical message came across the internet airwaves, relating to the recent Habitat Marketing embarassment.

"Very sad about Michael Jackson. HABITAT - for all your furniture needs - habitat.co.uk."

A more interesting idea came from twitterer @robmanuel who said: "If I claimed there was a mass moonwalk being organised for 6pm at Liverpool Street Station would anyone believe me?"

The idea of a moonwalking flashmob is remeniscent of a similar stunt held by T-mobile earlier this year which saw actors and some eager passers-by dance around the station to music from the announcement speakers.

Using the twitter search, it's possible the see how many re-tweets (how many users have passed this on) there have been.  In half an hour there's been 60 re-tweets and growing.  Will we see mass moonwalking at Liverpool Street at 6pm today?  Might have to head down with some shiny shoes and find out.



Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , ,

General

Macbook Transformer

by Claire 26/06/2009 10:26


Really nice use of CG here from a big transformers fan. A french man's busily working on his Macbook which suddenly decides to start transforming. Very nicely done.


via: 
newlaunches.com

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , ,

Creative | Technical

Burger King creates pun storm in Media

by Claire 25/06/2009 06:02
 
Burger King have just brought out this pervy little ad to Singapore (at the moment).  The newspapers had a field say making up headlines such as "Burger King blows its advertising wad" and so on.  Enlightening.

It's not the only sex-related ad Burger King have brought out in the past.  One starred Pieras Morgan with very few clothes in an effort to smell a cologne that smells like meat.


Making you hungry?

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , ,

General | Funzone

Improv Everywhere MP3 Stunt

by Claire 24/06/2009 04:49

I was having a spy on @chubbykid's blog today and found an interview from Mr Improv Everywhere or Charlie Todd as he's also known. This led me to the main site and across a video that's been filling my inbox for a while but I've always been too lazy to see. What happens if over 2000 people turn up to the same place and start to play the same downloaded mp3 with suspicious commands on it.

"The lone wolf crept out of the woods.. take down thus wolf, once and for all." This involves inflatable hammers though, and that's about as serious as it gets though. I advocate a look, even if the voice sounds a bit like the guy from the Saw films after a while..

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , ,

Funzone | Creative

I love those red...

by Kieron 24/06/2009 04:17

...colours, but can't any more. Kodak Eastman has ceased support of their brilliant slide film Kodachrome. It existed from 1935 and for 74 years was the film choice of professionals and amateurs alike. Many iconic images produced during the period of its manufacture were shot on the stock. It's extensive range of colour capture was particularly brilliant at capturing the red area of the spectrum. You can see some excellent examples of the film's qualities here.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , ,

General | Funzone | Creative

Augmented Reality; finally time for the fads to shove off?

by Claire 24/06/2009 03:23



Augmented Reality (yes yes, but keep reading) has been accused of being faddish. But it's only now as we see the technology fully developing into real uses that we'll see the gimmicky, repeated nonsense begin to peel away. You'd expect that there's only so many versions of holding a bit of paper infront of a screen to see an image appear that an audience can take, and it'll be interesting to see how these develop and improve.

 Looking at the current uses of AR since they're more ground-breaking, we've got the Wimbledon Seer and the Augmented Reality Browser. It's been nice to see sensible long-term applications more recently that'll do that important trick of bringing the user back. Whilst there's still a long way to go, it's been incporated into a Wimbledon 'Seer' and a phone browser. Using the browser, you can point the phone at an area and it'll tell you which houses are for sale, or more importantly where the pubs are. Video demonstrations of the technology in use below:


Wimbledon Seer:



Augmented Reality Browser:


How has the technology evolved?
Here's something that built nicely on the first Augmented Reality designs that spread around youtube and ereaders first like wildfire, and then slightly like spam. That said, it was the first music video that uses the technology, but it's important to question how long this'll keep users coming back for.



One campaign that made sense and played with the idea of Augmented Reality in a less than annoying way was the ads by
Poke. They took the TV concept created by Mother in the television ads, and continued it into AR. To show, first here's the TV spot:



Now here's two ways that this was used. One took the actual Sun newspaper and created a visual of Mr Duck on a tirade:



The other uses the 'black blob on white A4 paper' and lets the user become the virtual character and control it with their head:



Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , , , ,

General | Funzone | Creative | Technical

Fox of Fire gets a makeover

by Claire 24/06/2009 09:34

Firefox have changed their logo, although you might not notice the difference.  As an open source browser, it's not surprising that developers and webtechs are big fans of it.  So when Firefox chose Icon Factory over previous designer Jon Hicks to create them a new logo, they decided to make the task just that little bit more lengthy by continuing the open source theme and seeking the world's opinions on the matter.  Every Iteration from 1 to 13 was available for the public to comment on.

A slightly excruciating task perhaps when the differences are barely noticeable, and a barrage of outcries hit all the newsly created 16x16 pizel version.  Many are questionning whether it needed changing in the first place, but overall, the Fox of Fire turns out softer, and the world appears more lit.  It's hardly likely to offend die-hard FireFox users.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , ,

General | Creative | Websites

Goodbye Scary Mary!

by Claire 23/06/2009 04:47

 

 Strange new adverting campaign from Phones 4 U has been released to our screens. Two weeks after the news came that Phones 4 U were to drop their long-lived 'Jack' character; an American who spends his time busily shouting about mobiles and talking to 'scary mary', the new Phones 4 U marketing push has hit the internet: Are you popular?

 

Jack's out the door, after a five year stint with WCRS, and new communications agency Adam and Eve are in. Instead of a shouting man, the idea's now to have a campaign focusing on 'street cred'. It's going to be multi-platform but today we've been having a nose around their website where a little man helps you upload a photo of you or your friend, pick facial parts to insult, and then email this clever combination to a said friend.

Not just this, but there's a new policy doing the rounds: have less than 50 contacts in your phone book? Phone 4 U ain't gonna sell you a phone, say they. That's okay though, because their new online campaign has a list of 50 useful numbers if you get desperate. So it's a bit of a front really.

The new Phones 4 U man also has some great life advice to dish out, if you're looking:

"Aww. So, how do you make yourself more popular? Charm, wit, style? No let's be realistic: ... sympathy is probably your best bet. How about hanging around outside pubs pretending you've lost your dog or your only child. Or maybe you could stagger on to a bus and say you've been attacked. Now you're not guaranteed to make friends but at least you'll get attention.

 

Lovely. This won't be the first advertising this year from Phones 4 U that focuses around 'cool'. Mole of Marketing Magazine wasn't the happiest person when they issue a slightly unflattering poster of a scout master and gave them an interesting call of complaint.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , ,

General | Funzone | Creative

Mortal Combat at Harvey Nichols.

by Claire 22/06/2009 05:15
Designer trendies are fighting it out in the new Harvey Nichols ads.  Think Streetfighter and Mortal Kombat and you've got the idea (although I'm a Soul Calibur fan, but they all work the same).  The ads star nicely dressed characters flying through the air at each other, powering up and ninja kicking in cause of the sale.
 
The campaign evolves from the 2007 concept used by Harvey Nichols, again by DDB agency, which saw cats in much the same poses and clothes (a personal favourite is the blazered cat with baseball bat).  Comparing the two, the feeling of repetition crops up - are the cats simply a slightly classier version of the women, or does the appearance of people make the ads more appealing?  What do you think?

Can't help but feel an interactive game would work wonders, although suspect that might bring a different audience.
 
  

 

Currently rated 5.0 by 1 people

  • Currently 5/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , , , , , ,

General | Creative

It's got legs.

by Claire 22/06/2009 09:44
Digital media agencies are meant to be pushing the boundaries, innovating; not playing follow the leader.  During a recession it's the companies that invest in long-term digital strategies that are going to come out strongest on the other side.

'TV isn't all that good,' says Iain Tait of Poke london.  Digital has lower margins and a bigger space for experimentation - afterall, all digital people are meant to be inventors at heart.  Yep, that's the one we're toting as a big important word in the industry: innovation.

That said, the buzzwords probably don't reflect this.  Brand Republic's just made a bingo game for this, with some big players such as "let's make a facebook app", "i-phone app, anyone?", "people can upload their photo", and the classic viral related one of: "it's got legs".

 
Thankfully, innovation has made it beyond this and some really nice digital work has been created in the last year.  It's great to see digital finally extending from traditional website-based creations and spreading and integrating into our other online and offline experiences.  Not only did these get legs, but they took themselves on a massive walk too.
  
The Nike+ running shoe has a chip that fits in a runner's shoe that allows users to go running, return how, and use their iPods to sync with a computer find out their running stats; such as calories burned.  The website provides a social, interactive section in which runners can compare and discuss their running and stats.  It's created a real community and with great features focusing on self-challenge, it's had people competing in no time.


They followed this up with a nice scheme based around shoe design:

Nike PhotoiD by AKQA lets users take photo on their mobile phones which is sent off to the NIKEID factory, and an image of the shoe returned.  Users can enter their designs at the Nike website to customise them and buy.



There's the Killzone game which sees you engage in deadly battle with a virtual enemy.  The thing is, that rather than be on the Killzone site, this integrates with your regular brower (following a toolbar install) and your 'Heighast' enemy might pop up whilst surfing google.


A nice use of technology last year saw Topshop even got in on the act with a super posing machine based on the age-old Newton Machine.  Fashionistas posed infront of a mirror, and hit the switch for the camera to take a photo.  These then went in store and online, with the website heavily promoted. 
 

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , , ,

General | Funzone | Creative | Technical | Websites