It's got legs.

by Claire 22/06/2009 09:44
Digital media agencies are meant to be pushing the boundaries, innovating; not playing follow the leader.  During a recession it's the companies that invest in long-term digital strategies that are going to come out strongest on the other side.

'TV isn't all that good,' says Iain Tait of Poke london.  Digital has lower margins and a bigger space for experimentation - afterall, all digital people are meant to be inventors at heart.  Yep, that's the one we're toting as a big important word in the industry: innovation.

That said, the buzzwords probably don't reflect this.  Brand Republic's just made a bingo game for this, with some big players such as "let's make a facebook app", "i-phone app, anyone?", "people can upload their photo", and the classic viral related one of: "it's got legs".

 
Thankfully, innovation has made it beyond this and some really nice digital work has been created in the last year.  It's great to see digital finally extending from traditional website-based creations and spreading and integrating into our other online and offline experiences.  Not only did these get legs, but they took themselves on a massive walk too.
  
The Nike+ running shoe has a chip that fits in a runner's shoe that allows users to go running, return how, and use their iPods to sync with a computer find out their running stats; such as calories burned.  The website provides a social, interactive section in which runners can compare and discuss their running and stats.  It's created a real community and with great features focusing on self-challenge, it's had people competing in no time.


They followed this up with a nice scheme based around shoe design:

Nike PhotoiD by AKQA lets users take photo on their mobile phones which is sent off to the NIKEID factory, and an image of the shoe returned.  Users can enter their designs at the Nike website to customise them and buy.



There's the Killzone game which sees you engage in deadly battle with a virtual enemy.  The thing is, that rather than be on the Killzone site, this integrates with your regular brower (following a toolbar install) and your 'Heighast' enemy might pop up whilst surfing google.


A nice use of technology last year saw Topshop even got in on the act with a super posing machine based on the age-old Newton Machine.  Fashionistas posed infront of a mirror, and hit the switch for the camera to take a photo.  These then went in store and online, with the website heavily promoted. 
 

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Funniest Ad

by Dudley 05/12/2008 12:17

The top 10 funniest ads were named by the advertising industry today with the winner being the British advert for John West tinned salmon, check out the video below.

 
Another personal favourite of  mine that made it into the top 10 is the John Smith's advert starring Peter Kay where he is on the phone to his daughter warning her of burglars. 

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