Mortal Combat at Harvey Nichols.

by Claire 22/06/2009 05:15
Designer trendies are fighting it out in the new Harvey Nichols ads.  Think Streetfighter and Mortal Kombat and you've got the idea (although I'm a Soul Calibur fan, but they all work the same).  The ads star nicely dressed characters flying through the air at each other, powering up and ninja kicking in cause of the sale.
 
The campaign evolves from the 2007 concept used by Harvey Nichols, again by DDB agency, which saw cats in much the same poses and clothes (a personal favourite is the blazered cat with baseball bat).  Comparing the two, the feeling of repetition crops up - are the cats simply a slightly classier version of the women, or does the appearance of people make the ads more appealing?  What do you think?

Can't help but feel an interactive game would work wonders, although suspect that might bring a different audience.
 
  

 

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General | Creative

BMW vs Audi

by Dudley 16/04/2009 01:08

 How great is the response from BMW (see an extract from the press realease below)

"Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”"


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