Mortal Combat at Harvey Nichols.

by Claire 22/06/2009 05:15
Designer trendies are fighting it out in the new Harvey Nichols ads.  Think Streetfighter and Mortal Kombat and you've got the idea (although I'm a Soul Calibur fan, but they all work the same).  The ads star nicely dressed characters flying through the air at each other, powering up and ninja kicking in cause of the sale.
 
The campaign evolves from the 2007 concept used by Harvey Nichols, again by DDB agency, which saw cats in much the same poses and clothes (a personal favourite is the blazered cat with baseball bat).  Comparing the two, the feeling of repetition crops up - are the cats simply a slightly classier version of the women, or does the appearance of people make the ads more appealing?  What do you think?

Can't help but feel an interactive game would work wonders, although suspect that might bring a different audience.
 
  

 

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It's got legs.

by Claire 22/06/2009 09:44
Digital media agencies are meant to be pushing the boundaries, innovating; not playing follow the leader.  During a recession it's the companies that invest in long-term digital strategies that are going to come out strongest on the other side.

'TV isn't all that good,' says Iain Tait of Poke london.  Digital has lower margins and a bigger space for experimentation - afterall, all digital people are meant to be inventors at heart.  Yep, that's the one we're toting as a big important word in the industry: innovation.

That said, the buzzwords probably don't reflect this.  Brand Republic's just made a bingo game for this, with some big players such as "let's make a facebook app", "i-phone app, anyone?", "people can upload their photo", and the classic viral related one of: "it's got legs".

 
Thankfully, innovation has made it beyond this and some really nice digital work has been created in the last year.  It's great to see digital finally extending from traditional website-based creations and spreading and integrating into our other online and offline experiences.  Not only did these get legs, but they took themselves on a massive walk too.
  
The Nike+ running shoe has a chip that fits in a runner's shoe that allows users to go running, return how, and use their iPods to sync with a computer find out their running stats; such as calories burned.  The website provides a social, interactive section in which runners can compare and discuss their running and stats.  It's created a real community and with great features focusing on self-challenge, it's had people competing in no time.


They followed this up with a nice scheme based around shoe design:

Nike PhotoiD by AKQA lets users take photo on their mobile phones which is sent off to the NIKEID factory, and an image of the shoe returned.  Users can enter their designs at the Nike website to customise them and buy.



There's the Killzone game which sees you engage in deadly battle with a virtual enemy.  The thing is, that rather than be on the Killzone site, this integrates with your regular brower (following a toolbar install) and your 'Heighast' enemy might pop up whilst surfing google.


A nice use of technology last year saw Topshop even got in on the act with a super posing machine based on the age-old Newton Machine.  Fashionistas posed infront of a mirror, and hit the switch for the camera to take a photo.  These then went in store and online, with the website heavily promoted. 
 

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Ladies and Gentlemen, Twitter Calendars at the Ready!

by Claire 17/06/2009 02:51
Organising your life around Twitter? "No, don't be foolish, that's for geeks."  Probably quite right, but themed days of the week are taking off.  Hashtags are ways of giving conversation topics a name and organising content.  If I want to talk to the twittersphere about 'office smells' then I might say 'smells like pancakes in the office today #officesmells' - thus someone might reply 'smells like dog over here #officesmells'.  It's not difficult science. (It's not actually science.)

So away from #officesmells and back to the new trend of #charitytuesdays which have just become pretty big.  Logically, they occur on tuesdays and now less in-your-face and demanding than regular chartiy giving, all your followers can find out about your cool charity prowess through the 'virtual badge'.

One enthusiastic Monday night the founders of Lovebox.org.uk came up with the idea and it caught on pretty quickly, gaining popularity within the first two hours of release.

"It's done absolutely remarkably well," says John Carnell, Chief Executive of Bullying UK.

This absolutely remarkably good idea stems from simple daily themes already trending on twitter such as #musicmonday (tell people what music you're listening to) #followfriday (suggest some people that you like following), #woofwednesday (claimed by dog-lovers)and #thankfulthursday had a bash too (say what you're thankful about).

Will this extend to the weekend?  Interestiongly twitter users appear to tweet mostly during the week, so it'll be interesting to see if anything makes it big in the twitter calender.

Or use Twistory to put your tweets into a calander;
 
"You didn't realize it, but you really want those Twitter messages in your calendar"  
 
..Sounds ace!


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Apple WWDC (the trendy meeting in the big building)

by Claire 16/06/2009 03:24
My e-reader's been spouting all week about Apple's recent WWDC (which stands for 'Worldwide Developers conference' where newly released product developments cause good folk to envy the slightly better versions of their good existing technology).  And whilst I've been elated to hear about the bigger and better macs (well, smaller actually), the new iPhone compass (and the accidentally leaked 3G S specs) there was a nice little feature on the day on the wall that sparked some interest that's an interesting concept.  The display features some of the 50,000 app icons available for the iPhone and iPod Touch, and created a rippling effect everytime customers world-wide purchased or downloaded an apple app.  It kept itself pretty busy, but disappointingly wasn't live - so is that because the Apple tech teams got distracted making other shiny things?  Watch it below.
 


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Light displays and repetitive beats

by Claire 12/06/2009 09:41
Hop Farm Festival is happening next month in Kent (we made the site, it's very pretty and we've very pleased).  Anyway, there's a nice lineup but the under-played part I like about the festival most is DJ Etienne de Crecy and these light cubes he seems to be fond of taking to gigs with him.

He's the guy that everyone gushed about in April when he played live at Matter in London.  Not only is his music not bad for a mindless dance around but he's got an awesome light display that happens around him, featuring De Crecy as a DJ centrepiece in this tasty digital display.  Here's two impressive little videos of them at work..
 


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On approach of the Super Computer..

by Claire 10/06/2009 10:30
There's nothing like a bunch of staggering facts coupled with some Fat Boy Slim music to make you feel wowed and awed. Apparently by 2013 a supercomputer will be built that exceeds the computational capabilities of the human brain.  Maybe then it'll do all the work for us, and we can sit around and watch youtube videos all day.
 

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Digital Agencies: The Recession brings out the worst in clients!

by Rob 29/05/2009 09:20

Great find from the guys at digitalagencyblog.com!

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