"How to spot an IPhone and Ipod Touch user in their natural habitat.." says Bear Grylls clever report.

by Claire 19/06/2009 10:37
If you've got an iPhone, the chances are that you're likely to be older and richer than an iPod Touch owner.  Both owners however are 70% likely to be men.
  • 50% of you will also surf mobile web more than reading newspapers or mag,
  • Over 40% use mobiles more than computers to get get online, 
  • There's also over a 40% chance that you'll spend more time on mobile web than listening to the radio,
  
This is all very well and good, but what are the characteristics of each owner?
 
 
As an iPod Touch owner, it's likely I'm younger than those with an iPhone;
 
  • 69% of iPod Touch  users are between 13-24 whilst 74% of iPhone customers are older than 25.
  • iPod Touch users are also likely to be less wealthy than iPhone users, with 78% of iPhone users' household incomes of $25,000 or more, compared to a smaller 66% of iPod Touch users.
  • iPhone owners are more likely to have kids - 46% of iPhone users have chilldren whilst only 28% of iPod touch users do,
  • Socially, iPod Touch owners are more likely to shop for cellphones (of course), clothes, TVs and other electronics.
  • The iPhone elite meanwhile are likely to spend money jet-setting and travelling, spoending money on financial services and real estate.
Lovely.  I'm female, I like clothes, and I've got an iPod Touch.  So not wildly off the mark there, Mr survey.
 

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Apple WWDC (the trendy meeting in the big building)

by Claire 16/06/2009 03:24
My e-reader's been spouting all week about Apple's recent WWDC (which stands for 'Worldwide Developers conference' where newly released product developments cause good folk to envy the slightly better versions of their good existing technology).  And whilst I've been elated to hear about the bigger and better macs (well, smaller actually), the new iPhone compass (and the accidentally leaked 3G S specs) there was a nice little feature on the day on the wall that sparked some interest that's an interesting concept.  The display features some of the 50,000 app icons available for the iPhone and iPod Touch, and created a rippling effect everytime customers world-wide purchased or downloaded an apple app.  It kept itself pretty busy, but disappointingly wasn't live - so is that because the Apple tech teams got distracted making other shiny things?  Watch it below.
 


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