"Here, Money! Like IE8 now please!"

by Claire 18/06/2009 04:16

Microsoft are having a bash at making people like Internet Explorer.  Their cunning plan currently runs in Australia, and instead of offering to feed the homeless per download as they've tried before, offers you a chance to win $10,000.  Wonderful.

The company's buried the money "somewhere on the Internet" which involves panning around google maps to find a certain point and thus winning the money.  Illusive old Microsoft have made it available only to those with IE8 (that product this all reovlves around).  For those accessing the site without IE8, they get a lovely message on the homepage: “But you’ll never find it using that browser. So get rid of it, or get lost.”  Oh good.

Not only alienating apple users and calling Safari old (yes, but they can't use IE anyway so it doesn't matter) they've also called Firefox old.  One developer at this point, heaved himself out of his black reclinable chair and formulated a plan (detailed on his blog).  Looking at the Microoft map, his first thought was to grab the domain name 'ten grand is buried there' whcih Microsoft seemed to have forgotten about.  He then planted a giant Firefox logo.  Perfect.
 
Locate the replacement here and find the Firefox logo by clicking zoom.  There's a picture below, but it gets better

 

(click to enlarge.  above image used with a lovely creative commons license from this lovely fellow)   

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BMW vs Audi

by Dudley 16/04/2009 01:08

 How great is the response from BMW (see an extract from the press realease below)

"Juggernaut Advertising, an independent advertising agency headquartered in Santa Monica, CA, has initiated a tactical outdoor marketing campaign on behalf of BMW of Santa Monica. The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”"


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