"Here, Money! Like IE8 now please!"

by Claire 18/06/2009 04:16

Microsoft are having a bash at making people like Internet Explorer.  Their cunning plan currently runs in Australia, and instead of offering to feed the homeless per download as they've tried before, offers you a chance to win $10,000.  Wonderful.

The company's buried the money "somewhere on the Internet" which involves panning around google maps to find a certain point and thus winning the money.  Illusive old Microsoft have made it available only to those with IE8 (that product this all reovlves around).  For those accessing the site without IE8, they get a lovely message on the homepage: “But you’ll never find it using that browser. So get rid of it, or get lost.”  Oh good.

Not only alienating apple users and calling Safari old (yes, but they can't use IE anyway so it doesn't matter) they've also called Firefox old.  One developer at this point, heaved himself out of his black reclinable chair and formulated a plan (detailed on his blog).  Looking at the Microoft map, his first thought was to grab the domain name 'ten grand is buried there' whcih Microsoft seemed to have forgotten about.  He then planted a giant Firefox logo.  Perfect.
 
Locate the replacement here and find the Firefox logo by clicking zoom.  There's a picture below, but it gets better

 

(click to enlarge.  above image used with a lovely creative commons license from this lovely fellow)   

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Special Internet Service Announcement..

by Claire 12/06/2009 05:39
Clark Kent and a fat man in a puffy silver suit are trying to convince me that IE8 is the solution to madness in the new Microsoft today.  Yes, it's more in-your-face entertaining than the Google Chrome one, and there's a crafty face in a monitor whispering about decorative bowls but rather than rush to check IE out, I'm more likely to stay using my current Chrome browser to watch this nice ad again.  It's not groundbreaking, but it makes me smile.
 

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I'm a PC

by Dudley 23/09/2008 08:44

The recent ad's by ad agency Crispin Porter and Bogusky for Microsoft have sparked the ongoing debate/argument about which is better...Apple or Microsoft. This will no doubt increase ongoing tension and more witty remarks in the studio between the client services/tech PC users and the creative Mac users.

Obviously in this open forum I should remain unbiased, but having switched from a PC to a Mac 4 years ago I could never go back (trying desperately to resist a 'Once you go mac, you never go back' quip here...maybe that could be their new ad campaign?!). 

If you've not seen it check it out below, basically they are trying to shake the 'geeky' stereotype that the Apple 'I'm a Mac' adverts pushed. To be honest I quite like it and I can't wait to see what Apple do in retaliation.

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