Augmented Reality; finally time for the fads to shove off?

by Claire 24/06/2009 03:23



Augmented Reality (yes yes, but keep reading) has been accused of being faddish. But it's only now as we see the technology fully developing into real uses that we'll see the gimmicky, repeated nonsense begin to peel away. You'd expect that there's only so many versions of holding a bit of paper infront of a screen to see an image appear that an audience can take, and it'll be interesting to see how these develop and improve.

 Looking at the current uses of AR since they're more ground-breaking, we've got the Wimbledon Seer and the Augmented Reality Browser. It's been nice to see sensible long-term applications more recently that'll do that important trick of bringing the user back. Whilst there's still a long way to go, it's been incporated into a Wimbledon 'Seer' and a phone browser. Using the browser, you can point the phone at an area and it'll tell you which houses are for sale, or more importantly where the pubs are. Video demonstrations of the technology in use below:


Wimbledon Seer:



Augmented Reality Browser:


How has the technology evolved?
Here's something that built nicely on the first Augmented Reality designs that spread around youtube and ereaders first like wildfire, and then slightly like spam. That said, it was the first music video that uses the technology, but it's important to question how long this'll keep users coming back for.



One campaign that made sense and played with the idea of Augmented Reality in a less than annoying way was the ads by
Poke. They took the TV concept created by Mother in the television ads, and continued it into AR. To show, first here's the TV spot:



Now here's two ways that this was used. One took the actual Sun newspaper and created a visual of Mr Duck on a tirade:



The other uses the 'black blob on white A4 paper' and lets the user become the virtual character and control it with their head:



Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , , , ,

General | Funzone | Creative | Technical

Goodbye Scary Mary!

by Claire 23/06/2009 04:47

 

 Strange new adverting campaign from Phones 4 U has been released to our screens. Two weeks after the news came that Phones 4 U were to drop their long-lived 'Jack' character; an American who spends his time busily shouting about mobiles and talking to 'scary mary', the new Phones 4 U marketing push has hit the internet: Are you popular?

 

Jack's out the door, after a five year stint with WCRS, and new communications agency Adam and Eve are in. Instead of a shouting man, the idea's now to have a campaign focusing on 'street cred'. It's going to be multi-platform but today we've been having a nose around their website where a little man helps you upload a photo of you or your friend, pick facial parts to insult, and then email this clever combination to a said friend.

Not just this, but there's a new policy doing the rounds: have less than 50 contacts in your phone book? Phone 4 U ain't gonna sell you a phone, say they. That's okay though, because their new online campaign has a list of 50 useful numbers if you get desperate. So it's a bit of a front really.

The new Phones 4 U man also has some great life advice to dish out, if you're looking:

"Aww. So, how do you make yourself more popular? Charm, wit, style? No let's be realistic: ... sympathy is probably your best bet. How about hanging around outside pubs pretending you've lost your dog or your only child. Or maybe you could stagger on to a bus and say you've been attacked. Now you're not guaranteed to make friends but at least you'll get attention.

 

Lovely. This won't be the first advertising this year from Phones 4 U that focuses around 'cool'. Mole of Marketing Magazine wasn't the happiest person when they issue a slightly unflattering poster of a scout master and gave them an interesting call of complaint.

Be the first to rate this post

  • Currently 0/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags: , , , , , ,

General | Funzone | Creative