"How to spot an IPhone and Ipod Touch user in their natural habitat.." says Bear Grylls clever report.

by Claire 19/06/2009 10:37
If you've got an iPhone, the chances are that you're likely to be older and richer than an iPod Touch owner.  Both owners however are 70% likely to be men.
  • 50% of you will also surf mobile web more than reading newspapers or mag,
  • Over 40% use mobiles more than computers to get get online, 
  • There's also over a 40% chance that you'll spend more time on mobile web than listening to the radio,
This is all very well and good, but what are the characteristics of each owner?
As an iPod Touch owner, it's likely I'm younger than those with an iPhone;
  • 69% of iPod Touch  users are between 13-24 whilst 74% of iPhone customers are older than 25.
  • iPod Touch users are also likely to be less wealthy than iPhone users, with 78% of iPhone users' household incomes of $25,000 or more, compared to a smaller 66% of iPod Touch users.
  • iPhone owners are more likely to have kids - 46% of iPhone users have chilldren whilst only 28% of iPod touch users do,
  • Socially, iPod Touch owners are more likely to shop for cellphones (of course), clothes, TVs and other electronics.
  • The iPhone elite meanwhile are likely to spend money jet-setting and travelling, spoending money on financial services and real estate.
Lovely.  I'm female, I like clothes, and I've got an iPod Touch.  So not wildly off the mark there, Mr survey.

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